Ad Words, Cookies and SEO and algorithms
Really Cute Book on Cookies
(mandatory): http://www.20thingsilearned.com/en-US/browser-cookies
Cookies and Privacy: http://www.npr.org/2011/02/14/133756324/Web-Users-Push-For-More-Privacy
How Google Search Works(great intro video) http://www.youtube.com/watch?v=BNHR6IQJGZs
The Evolution of Search ( great video that goes over the history of Google search): http://www.youtube.com/watch?v=mTBShTwCnD4&NR=1&feature=endscreen
The Beginner's Guide to Search Engine Optimization (chapter 1 is mandatory, but you can read the entire guide): http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate
Exclusive: How Google’s
Algorithm Rules the Web (read entire article): http://www.wired.com/magazine/2010/02/ff_google_algorithm/all/1
How Google makes improvements to its search algorithm (video): http://www.youtube.com/watch?v=J5RZOU6vK4Q&NR=1&feature=endscreen
SEO Checklist for New Sites (practical advice): http://www.seomoz.org/blog/an-seo-checklist-for-new-sites-whiteboard-friday
5 Free and Easy Ways to Improve Your Business’s Google Ranking
Google Explores Re-Ranking Search Results Using +1 Button Datahttp://www.wired.com/epicenter/2011/08/google-studying-re-ranking-search-results-using-1-button-data-but-its-touchy/
Additional Readings:
GOOD: 'Information' To 'Knowledge Agent': Google Changes The Way It Does Search : http://www.npr.org/blogs/thetwo-way/2012/05/16/152862035/information-to-knowledge-agent-google-changes-the-way-it-does-search
How Search Ads Work (video) http://www.youtube.com/watch?v=ka4tCkYXHiE&feature=relmfu
The Data Liberation Front: http://www.dataliberation.org/
How Search Ads Work (video) http://www.youtube.com/watch?v=ka4tCkYXHiE&feature=relmfu
The Data Liberation Front: http://www.dataliberation.org/
Deleting Web Browser Cookies
& Cache: http://www.nyu.edu/its/faq/cache.html
In Angel:
How Google Searches
SEO PPT (add)
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