Week 12

Topics: Wikis and copyright in the Internet

Wikipedia Profile: http://topics.nytimes.com/top/news/business/companies/wikipedia/index.html?scp=1-spot&sq=wikipedia&st=cse

The Rise of Crowdsourcing: http://www.wired.com/wired/archive/14.06/crowds.html

Wikipedia vs. Britannica: http://www.nature.com/nature/journal/v440/n7084/full/440582b.html

The original Nature story is not available in full length so here is a Wired article on it: http://www.wired.com/culture/lifestyle/news/2005/12/69844

Wikipedia editorial policies: https://en.wikipedia.org/wiki/Wikipedia:Editorial_oversight_and_control

Mass Media Wiki MORFORU: http://morforu.wikidot.com/

 

Copyright and the Internet  

http://mason.gmu.edu/~montecin/copyright-internet.htm


Business Ethics on the Internet: Understanding Copyright Laws: http://www.brighthub.com/office/entrepreneurs/articles/74018.aspx

Additional Readings:

The Crowd Is Wise (When It’s Focused) http://www.nytimes.com/2009/07/19/technology/internet/19unboxed.html/?adxnnl=1&adxnnlx=1313952670-xapGb5RcCnK4U4WPyNxVJQ

Wikipedia: No Longer the Wild West: http://articles.cnn.com/2009-08-26/tech/wikipedia.editors_1_wikipedia-encyclopedia-online-communities?_s=PM:TECH

Tutorials:

There are two  ways to add a Picasa slideshow to your blog. Go to Angel to see tutorials on both. But first you'll need to upload some original images to Picasa.

1. Use the Slideshow gadget.

2. Embed the slideshow the same way you embedded the Google map. 

In Angel:

Handout on how to add a slideshow gadget in Blogger

Link to a YouTube video tutorial on how to  embed a slideshow in Blogger

Week 11

Topics: Webcasting, Podcasting

What is Webcasting?

http://en.wikibooks.org/wiki/The_Computer_Revolution/Internet/Communication/What_is_Webcasting

What Is Podcasting?

http://www.ipodder.org/whatIsPodcasting

Are The Likes Of Pandora Poised To Kill AM/FM Radio?

http://www.wired.com/epicenter/2010/11/can-pandoras-kill-radio/

Pandora Radio CEO Shares Inside Look

http://walnutcreek.patch.com/articles/pandora-radio-ceo-shares-inside-look

Media majors launch Washburn U. podcast http://cjonline.com/news/2011-10-13/media-majors-launch-washburn-u-podcast#.TphYAXHsWRA

In Angel:

Audacity_Guide (download it!)

Podcasting Assignment Steps

Tutorials:

Webcasting 101 - Intro to Webcasting for videographers (great resource for those of you who want to do Webcasting in the future)

http://www.youtube.com/watch?v=g8N1oi69GPw

To listen to AirBods podcast (radio), go to: http://www.washburnreview.org/wu-link/air-bods-radio

Links you will need for your podcasting assignment:

Audacity Website: http://audacity.sourceforge.net/

LAME MP3 Encoder: http://audacity.sourceforge.net/help/faq?i=lame-mp3&s=install

Podbean: http://www.podbean.com/

Week 10

Topics: The Long Tail and Amazon; Hulu, Netflix and YouTube

The Long Tail http://www.wired.com/wired/archive/12.10/tail.html

(Also available as a PDF in Angel)

Case Study for the Long Tail: Amazon Signs Up Authors, Writing Publishers Out of Deal

http://www.nytimes.com/2011/10/17/technology/amazon-rewrites-the-rules-of-book-publishing.html?pagewanted=all

Hulu Profile: http://topics.nytimes.com/top/news/business/companies/hulu_llc/index.html?scp=1-spot&sq=Huluhttp:///

Who Wants Hulu? (video, 3:01, 6/22/11): http://dealbook.nytimes.com/2011/06/22/who-wants-hulu/

Netflix Profile: http://topics.nytimes.com/top/news/business/companies/netflix-inc/index.html

Netflix Said to Be Aiming for a Cable Partnershiphttp://www.nytimes.com/2012/03/08/business/media/netflix-is-said-to-be-meeting-with-cable-providers.html

Once Film-Focused, Netflix Transitions to TV Shows

http://www.nytimes.com/2012/02/28/business/media/once-film-focused-netflix-shifts-to-tv-shows.html?scp=2&sq=starz&st=Search

You Tube Profile:

http://topics.nytimes.com/top/news/business/companies/youtube/index.html?scp=1-spot&sq=YouTube&st=cse

You Tube and Monetization: http://www.nytimes.com/2010/09/03/technology/03youtube.html?_r=1&ref=youtube

Tutorials:

How to Share, Embed, and Link YouTube Videos: http://google.about.com/od/youtube/ss/embed-share-YouTube-videos.htm

In Angel:

LongTail article 

Week 9

Topic: new social media trends and social media showcase

What is Pinterest? http://pinterest.com/about/

4 types of businesses that should be on Pinterest: http://www.ragan.com/Main/Articles/44306.aspx

 Tumblr http://www.tumblr.com/about

Top 15 Most Popular Social Networking Sites | May 2012http://www.ebizmba.com/articles/social-networking-websites


In Angel:
NO

Week 8

Topics: Twitter and local examples of social media marketing

How Twitter Will Change the Way We Live: http://www.time.com/time/business/article/0,8599,1902604-3,00.html

Example of Twitter Promotion: http://mashable.com/2009/07/01/moonfruit-macbook/

How Twitter's Trending Algorithm Picks Its Topics: http://www.npr.org/2011/12/07/143013503/how-twitters-trending-algorithm-picks-its-topics

 

Local examples of social media campaigns 

Visit Topeka: http://www.visittopeka.us/

Interview with Karl Fundenberger (in Angel)

Links used as examples of local social media campaigns:

• The Ugly Christmas Sweater Party!
• Fix Topeka Streets campaign 
• Fix Topeka Streets campaign - YouTube channel
• Think Big Topeka

Tutorials:

 Good Twitter video tutorial: http://www.youtube.com/watch?v=J0xbjIE8cPM&feature=fvwrel

Journalists Who Twitter: http://muckrack.com/

The Journalist's Guide to Twitter: http://mashable.com/2009/05/14/twitter-journalism/

What You Need to Know About Using Hashtags on Twitter

http://www.entrepreneur.com/article/222955?utm_source=twitterfeed

Additional Readings:

Social Media Networking (video): http://www.youtube.com/watch?v=AX460MCgwJ0

Ultimate Twitter Guide: http://www.copyblogger.com/ultimate-twitter/ 

Time's 140 Best Twitter Feeds

http://www.time.com/time/specials/packages/0,28757,2058946,00.html

In Angel:

PPT on Twitter 
Interview with Karl Fundenberger

Week 7

Facebook; this is  big topic so we'll break it in two:  

1. Facebook in our personal lives

(watch prior to class) CNBC - "Facebook Obsession" (documentary; 43 mins.): http://video.cnbc.com/gallery/?video=1752879649

Are We Too Obsessed With Facebook (infographic): http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

The Anti-Social Network: http://www.slate.com/articles/double_x/doublex/2011/01/the_antisocial_network.html

Facebook Is Using You

http://www.nytimes.com/2012/02/05/opinion/sunday/facebook-is-using-you.html?src=me&ref=general

2. Facebook marketing and news

The Evolution of Facebook for Brands: http://mashable.com/2012/03/30/facebook-for-brands/

Top 5 Facebook Marketing Mistakes Small Businesses Make

http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/

Facebook’s Open Graph Provides Marketers with New Opportunities http://www.searchenginejournal.com/facebook-open-graph-ads/33976/

Marketing with social media (video example): http://www.youtube.com/watch?v=S-H-p5dA5N4&feature=player_profilepage

Facebook marketing -IKEA (video example): http://www.youtube.com/watch?v=0TYy_3786bo

Example: Pizza Delicious Bought An Ad On Facebook. How'd It Do? http://www.npr.org/blogs/money/2012/05/16/152736597/pizza-delicious-bought-an-ad-on-facebook-howd-they-do



Facebook as News Source? http://www.huffingtonpost.com/lindsay-hoffman/social-media-news_b_1504775.html

Additional Resources:

Watch “The Social Network” movie (available at Blockbuster)

Mark Zuckerberg: A Short ABC video (his response to the movie): http://abcnews.go.com/WNT/video/zuckerberg-social-network-movie-11221336

Election 2012: How Social Media Will Convert Followers into Voters: http://www.pcmag.com/slideshow/story/293078/election-2012-how-social-media-will-convert-followers-into-v

Tutorials:
Facebook Etiquette: http://www.macworld.com/article/141982/2009/08/facebooketiquette.html

Facebook Tutorial for Journalists: basic skills; tutorial: http://multimedia.journalism.berkeley.edu/tutorials/cat/social-media

In Angel

NO files

Week 6

Ad Words, Cookies and SEO and algorithms

What is AdWords? (video) http://www.google.com/ads/learn/market-online/videos/what-is-adwords.html 

Really Cute Book on Cookies (mandatory): http://www.20thingsilearned.com/en-US/browser-cookies

Cookies and Privacy: http://www.npr.org/2011/02/14/133756324/Web-Users-Push-For-More-Privacy

How Google Search Works(great intro video) http://www.youtube.com/watch?v=BNHR6IQJGZs

The Evolution of Search ( great video that goes over the history of Google search): http://www.youtube.com/watch?v=mTBShTwCnD4&NR=1&feature=endscreen

The Beginner's Guide to Search Engine Optimization (chapter 1 is mandatory, but you can read the entire guide): http://www.seomoz.org/beginners-guide-to-seo/how-search-engines-operate

Exclusive: How Google’s Algorithm Rules the Web (read entire article): http://www.wired.com/magazine/2010/02/ff_google_algorithm/all/1

How Google makes improvements to its search algorithm (video): http://www.youtube.com/watch?v=J5RZOU6vK4Q&NR=1&feature=endscreen

SEO Checklist for New Sites (practical advice): http://www.seomoz.org/blog/an-seo-checklist-for-new-sites-whiteboard-friday

5 Free and Easy Ways to Improve Your Business’s Google Ranking

http://mashable.com/2012/05/14/improve-google-ranking/

Google Explores Re-Ranking Search Results Using +1 Button Datahttp://www.wired.com/epicenter/2011/08/google-studying-re-ranking-search-results-using-1-button-data-but-its-touchy/

Additional Readings:

GOOD: 'Information' To 'Knowledge Agent': Google Changes The Way It Does Search : http://www.npr.org/blogs/thetwo-way/2012/05/16/152862035/information-to-knowledge-agent-google-changes-the-way-it-does-search


How Search Ads Work (video) http://www.youtube.com/watch?v=ka4tCkYXHiE&feature=relmfu


The Data Liberation Front: http://www.dataliberation.org/

http://www.npr.org/templates/story/story.php?storyId=129709336

Tutorials:
Google Dashboard: http://www.google.com/goodtoknow/manage-data/dashboard/

Deleting Web Browser Cookies & Cache: http://www.nyu.edu/its/faq/cache.html

In Angel:

How Google Searches

SEO PPT (add)